You Must have a SSL Cert.

Internet security has been a heated issue over the past few years. Many big corporates have leaked clients’ information and sensitive data online. SSL certificate since then became an essential component of securing websites and data integrity.

SSL is largely the structure of our secure internet. Its main function is to keep sensitive information safe as it travels throughout the web. Using SSL on your website, it will encrypt sensitive content while keeping it safe and gaining the trust of your customers. Plus, if your website handles taking customer’s credit card information, having a secured site with SSL is extremely essential for protecting your customer’s information.

So why is it so important for sensitive information to get encrypted?

The information you send throughout the internet (ie. credit card information, username and password logins) is passed along from computer to computer until it reaches its final destination server. Therefore, any computer between you and the server it’s trying to reach can see and access this information. By using SSL, this information is no longer available for outside users to retrieve. The information is encrypted and inaccessible until it reaches the destination server.

If you sell products online and are taking credit card payments directly from your website, then you definitely need a SSL certificate. It provides privacy, security, and data integration for both your website and your customers. SSL encrypts your customer’s credit card information and prevents data leakage. Not only does SSL keep your customer’s information safe, but it also increases their confidence in your business.

Google recently stated it’ll be prioritizing secure websites over non-secure websites in its search algorithms. You can boost your site’s Google ranking by using an SSL website. Identifying a  secured site is easy. A secured site has “https” at the beginning of its link, where a non-secure website only reads “http”. This is part of Google’s larger campaign on encouraging a safer transmission of information across the entire web — for both websites and users.

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