Are you familiar with Yotpo, the award-winning marketing platform for user-generated content (UGC) and reviews? Yotpo takes your marketing strategy to the next step by encouraging customers to leave product reviews. The app then uses the best reviews to help generate website traffic and boost sales for your e-commerce store. Best news? DigitlHaus is now partners with Yotpo and we can be a part of your marketing strategy as well.
Why Does eCommerce Reviews Matter?
Genuine and positive customer reviews are important for any eCommerce business. When you shop online, there’s no way for you to verify a product’s quality before you make the purchase. Some businesses offer 30-day guaranteed returns or product trials to earn confidence from their potential buyers, but these methods can be very costly and ineffective. eCommerce reviews, though, are free word-of-mouth advertising that can effectively drive sales and traffic. According to the Local Consumer Review Survey, 84% of consumers trust product reviews as much as personal recommendations. Product reviews and star ratings act as a virtual social proof that informs online consumers and helps them decide on a purchase.
How Do You Generate Reviews for Your eCommerce Business?
Yotpo is exactly the app you need. The app itself has consistent 5-star reviews across many eCommerce platforms like BigCommerce and Shopify. It collects every single user-generated content beyond just product reviews, including customer photos and Q&As. Once Yotpo acquires and analyzes the UGC, it displays the best-collected content on and off site to build consumer confidence and convert it into sales.
You can integrate Yotpo’s plugin into Shopify, Magento, BigCommerce, or WooCommerce. The setup only takes a few minutes and you can try out the basic features for free before you commit to a paid package.
What Else Can Yotpo Do for You?
Yotpo offers full social integration to all the major social media platforms – Facebook, Instagram, Pinterest, and Twitter. Its algorithm can choose the best reviews to share on your social media pages to increase conversion rate, boost SEO, and drive more traffic. Paid ads with positive reviews on Facebook and Instagram can increase your click-through-rate (CTR) by a whopping 300%! Yotpo can also integrate your review data and star ratings into paid Google ads and product listing.
To measure the effectiveness of your UGC, Yotpo has a full analytics suite that creates comprehensive reports on conversions, content, and optimization practices. It clearly shows you what’s working and what needs improvement. The app is so popular among eCommerce owners because it has every aspect of online marketing covered.
How Can We Help?
DigitlHaus is a full-service marketing agency with experts in web design and development. We know that running an online business is overwhelming and you may not have the time and resources to do everything on your own. If you’re interested in using Yotpo for your business, we’re here to help. We’re now partners with Yotpo and we can offer the expertise to save you time and frustration. Tell us about your business today and see what we can do for you.