If you’re using BigCommerce to run your eCommerce store are you capitalizing on what the platform has to offer? BigCommerce provides many nature features that help merchants grow their revenue at nearly double the industry average. Enjuku Racing, a car parts dealer, recovered more than $425,000 in sales from using BigCommerce’s built-in abandoned cart saver.
Are you also taking advantage of the native BigCommerce features for your eCommerce business? BigCommerce’s built-in conversion optimization tools include over a dozen features that help online businesses turn shoppers into buyers.
Abandoned Cart Saver
65% of shoppers abandon their shopping cart before they reach the final checkout page. The abandoned cart saver sends reminder emails to shoppers and motivates them to complete a purchase. It follows optimal email times to create maximum impact. This feature recovers on average 15% of BigCommerce users’ lost sales.
BigCommerce’s single-page checkout creates a streamlined process that allows faster checkout and dedicated SSL support. Your customers will stay on your domain during checkout without being redirected to other websites. This feature improves conversion rate up to 12% by making your customers feel secure and easy during checkout. It’s also applicable to your mobile website as more shoppers are buying on their mobile devices.
Improve Searches with Filtering
The filtered search feature helps shoppers find the product they want extremely quickly. The shoppers can easily find the product as they filter for things like size, color, brand and other custom attributes. Adding filter searches has the potential to increase conversion by as much as 10%. The filtered search can also provide other products through suggested searches which allow the shopper to view more products they otherwise wouldn’t have seen.
Who doesn’t love sales and discounts? BigCommerce has built-in discounting tools that can create flash sales, percentage discounts, shipping discounts, and other promotions. You can run a seamless promotion by customizing the discount rules. Discounts create an incentive for customers to make a purchase and hence increase your sales.
You don’t need a third-party app to set up product reviews for your website. BigCommerce offers this built-in feature that can boost sales and generate better SEO. You can set up the tool to automatically email your customers to ask a review after the purchase.
Recently Viewed Products
To keep your products in a customer’s mind while he or she is quickly clicking through your pages, recently viewed products is a great feature to use. It shows up at the bottom of the product page and reminds your customers what they have just viewed. With several reminders, it can spark their interest to add that item to the shopping cart.
As much as social media is taking a prominent presence in the digital marketing sphere, SEO is here to stay. Think about your own shopping habits — when you need to purchase something, do you usually search on Google or other search engines? 61% of consumers actually research on a product by looking it up on search engines before they make the purchase. This means search engine optimization is critical for your eCommerce business as it remains the largest channel for website traffic.
SEO can seem very daunting especially when you don’t know what to focus on. Here are 5 eCommerce SEO practices that we find useful for our clients.
Take Advantage of Google Tools
Google provides many free SEO tools that can get you started.
Google’s Keyword Planner can give you an idea of what keywords are being searched. Think in terms of what your clients would search if they needed your product. Put those keywords in the Keyword Planner. It’ll generate relevant keywords and phrases and show you how much they’re being searched on the platform. You can determine which keywords you want to rank for and lay out the SEO framework from there.
Another useful one is Google Webmaster Tool, which you can use to check duplicate content and 404/500 errors. You can also check which one of your pages is performing well.
After monitoring and analyzing your data and keywords, take actions to optimize your online store’s pages for those keywords.
Make sure you’re using H1 tag for your page’s headline and that it includes the page’s keyword. Don’t forget to write a compelling meta description that also includes the keyword and keep it under 150 characters. You should also include the keyword in your page URL. However, try to incorporate the keyword naturally into your sentences – make them sound human!
Optimize Your Images
Written content is important but don’t neglect your product images. You’ll also want to optimize the file names and the ALT text of your images. The title and the ALT text should describe what the images are so that search engines can understand them.
The ALT text also comes in handy if your images fail to load correctly on a user’s screen because it shows up in replacement of the image.
Social Media Integration
Online SEO and social media influence each other. Set up your business on social media platforms like Facebook, Google+, and Twitter. If your business is very heavy on using images, Pinterest and Instagram can great platforms for you as well.
Optimizing your website by linking it to your social media posts and campaigns can increase your search ranking. Allowing people to share your product or blog content on social media can also increase traffic.
Make Sure Your Website is Mobile-Friendly
In 2016, Google started to index mobile websites as the volume of mobile searches has surpassed that of desktop searches. If your mobile website is deemed as mobile-friendly by Google, it’ll boost both of your desktop and mobile rankings.
Ensure your website theme is mobile responsive and that it displays correctly across different devices and screen sizes. Your web content should be readable without having to zoom in or scroll horizontally. The links should be easily clickable as well.
Need Help with Your Online SEO?
DigitlHaus has a team of SEO strategists and content specialists who can help you with your eCommerce SEO. Contact us to see how we can improve your search ranking and website traffic.
What’s the secret to successful marketing?
Go where the people are, and in this modern world, they are online. Everyone is searching the internet, scrolling through social media, or browsing through emails.
When deciding which marketing tool to use for your online business, you have many options to choose from – social media, content marketing, email marketing, etc. Email marketing is the one channel you should invest in because of its consistent high ROI for the past decade.
What is Email Marketing?
Email marketing is a direct form of personal engagement with your customers. Any email you send to a potential or existing client with the purpose of developing and strengthening relationships is considered email marketing.
Why Should You Invest in Email Marketing?
According to Campaign Monitor, email marketing generates $38 in ROI for each $1 you spend. The impressive ROI explains why email marketing works – it’s the most effective digital marketing channel that you shouldn’t ignore.
Most eCommerce businesses think social media is the way to go for marketing products and services today, but email marketing is much more effective. Email acquires nearly 40 times more customers than social media – Facebook and Twitter combined.
Out of all the marketing options, email marketing is the preferred way to maintain relationships with customers by having constant contact. Digital email marketing can reach out to both new and existing with useful information, product announcements, event alerts, and much more. Regular email newsletters keep your business stay on the customers’ radar. One-off emails with special deals and offers can always attract your customers to visit your website and make some valued purchases.
Which Email Marketing Platform Should You Use?
Now that you’ve decided to invest in email marketing, you need to decide which email marketing platform you’ll use.
We recommend MailChimp, one of the top email marketing platforms that welcomed 3.5 million new users last year alone. MailChimp is essentially free, making it a great option for new businesses or those who are just starting to use email marketing. When you first sign up, you get a free subscriber list of 2,000, plus a monthly send limit of 12,000 emails.
Setting up your MailChimp account and emails is extremely easy. The platform even offers low-risk introductions as it provides step by step directions for each email campaign. If your email list grows and exceeds your 2,000-subscriber limit, then you can simply upgrade to one of MailChimp’s paid accounts.
MailChimp is the most user-friendly email marketing platform with flexibility in creation and design. You can customize how your fonts and links will look in the email and just drag and drop images. You can create a beautiful and professional looking email within minutes, but you can save it and schedule the email to be sent out at your preferred time.
Ready to Start Investing in Email Marketing?
After hearing all the benefits of email marketing, are you ready to invest in it? DigitlHaus is here for you. Simply drop us a message here and we can talk about how to kick-start your email marketing campaign today.