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Instruments Direct is a B2B brand that sells flow, level, pressure and temperature measurement tools and accessories.
Instruments Direct was on the Netsuite eCommerce platform. They were struggling to scale their online business due to the fact that their shopping experience was outdated and lacked many common eCommerce functionalities. In addition, there was too many steps to checkout which caused frustration and high bounce rates. Instruments Direct needed an easy to use platform that they could self manage without the need for developers.
We partnered with Instruments Direct and custom designed and developed a new shopping experience. We enhanced their navigation and utilized faceted search and filtering so customers can easily find products. We custom developed several key feature and functionalities on their category and product pages to show important data that is vital to their customers when deciding on what product to purchase.
Services Performed: Custom Development, UX/UI/CX Design, Content Strategy, Search Engine Optimization, Conversion Rate Optimization, Data Migration
Tech Stack Used: BigCommerce, LiveChat, Mailchimp, Elfsight