/CASE STUDY

 

Rhino Trunk and Case

/ABOUT

 

THE BRAND

For 25 years, Rhino Trunk & Case has manufactured and distributed high-quality storage trunks. They have served a wide range of customers such as, celebrities, musicians, universities, businesses and retailers. Their trunk designers are constantly innovating to provide the best products on the market.

Rhino Trunk & Case strives to maintain the age-old tradition of artisan trunk making, while incorporating new crafted technologies using high quality materials.

Their product catalog consists of more than 200 trunk options. They provide custom build services for trunks and cases of all shapes, sizes and colors.

Rhino Trunk & Case needed an online presence to reach new markets and expand their business to different channels.

/CHALLENGE

 

THE PROBLEM

When they partnered with DigitlHaus, Rhino Trunk & Case was new to eCommerce. Formerly, they were a manufacturer and distributor and didn't sell direct to consumer or online.

The company was hoping to branch into online sales with a modern platform. They required a solution that was cost effective and easy to manage.

When Rhino Trunk & Case was planning this project, they interviewed several agencies. The design work and creative style of our past projects convinced them that DigitlHaus was the best agency to partner with.

Because of the variety of different trunks and cases, customers have several options to choose from. Some of these options include:

  • Paint
  • Finish
  • Interior Options
  • Latches
  • Decorative Corners

Rhino Trunk & Case required an intuitive, easy to use, custom product page where customers could build their trunk or case. They needed to be able to manage these products easily from the back end by adding complex options and variants.

They also wanted to market custom trunk builds to high-end customers. To do this, they needed a way to effectively showcase their work they have done for notable clients, while also having the ability to request a quote.

Rhino Trunk & Case is a vendor for many popular stores, such as Pottery Barn. To highlight their distribution services, the company wanted to offer wholesale options such as bulk pricing or site wide discounts.

 

SERVICES

  • Creative Direction
  • Branding
  • Customer Experience Strategy
  • Prototyping
  • Responsive UX Design
  • Custom Development
  • Accessibility
  • Search Engine Optimization

/SOLUTION

 

WHAT WE DID

Finding the perfect platform was objective number one. After showing Rhino Trunk & Case the benefits of the BigCommerce platform, they were sold.

We consulted with Rhino Trunk & Case on rebranding their colors, fonts and logo. Our design team wanted to create an engaging and attractive user experience for their new digital presence.

The company’s logo had been used since their founding. It’s style was somewhat old-school. Our team was able to consult with their internal designer to create a modern identity that matched the new aesthetic we implemented throughout their new site.

Our team designed and developed a custom shopping experience using BigCommerce. We customized the user experience to be edgy, minimal and interactive.

As Rhino Trunk & Case was limited on photography, aside from their product photos, our team utilized minimal textures and asymmetrical overlays to build a branded, visual structure. We incorporated interactive carousels and hovers that engaged the customer throughout the shopping process. This brought the company’s UX to life.

We utilized native options from BigCommerce to provide customizable swatches on their product pages. Larger pick-list selections allowed users to view various details and options for each type of trunk.

Throughout the site, our designers incorporated CTAs to drive users toward the custom designed and developed “solutions” landing page. This page provided case studies, videos and press features of their custom trunks and cases. From this page, customers could also request a quote for a fully customized product.

Lastly, we developed a wholesale register and login experience for retail vendors. This changed the game for Rhino Trunk & Case’s current wholesale customers. They now can shop directly online, with no need to call in their orders by phone.

 

Technology

  • BigCommerce
  • Elfsight
  • Live Chat
  • Jotform
  • Klaviyo

/Accomplishment

 

THE RESULTS

Rhino Trunk & Case is now selling online and has a future proof eCommerce store that is built to scale. The company’s online presence has a competitive and modern advantage.

Within two months of launching the new site, they sold over 197 products direct-to-consumer (DTC), which is a completely new funnel that they wouldn't have otherwise. These sales brought an average order value of $300.

Rhino Trunk & Case plans to continue growing their product catalog and partnering with wholesale customers, digitally. They intend to expand their marketing efforts through social and paid ad networks.

With the help from DigitlHaus, they believe they can conquer the online custom trunk and case market in no time.

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