Flow is an original snowboarding brand, focused on designing Innovative, simplistic, fun and performance driven products. In 1996 Flow came to market with the first reclining hiback binding, as well as a complimentary boot line. Innovative, comfortable and performance driven, Flow was smashing the status quo of traditional 2-strap bindings and changing the perception of how a snowboard boot should fit. Flow was “different by design.”
The Flow brand needed a complete digital makeover. Their visual and user experience was severely outdated compared to their competitors in the industry. They suffered with high bounce rates and low conversions while having steady traffic to their site.
We partnered with Flow as their design and development agency. We designed and developed a custom store theme with a focus on educating their products while creating a interactive fluid experience. We designed and developed high quality landing pages that captured the unique difference of their brand.