Flow is an original snowboarding brand, focused on designing innovative, simplistic, fun and performance driven products. In 1996 Flow came to market with the first reclining hiback binding, as well as a complimentary boot line. Innovative, comfortable and performance driven, Flow was smashing the status quo of traditional 2-strap bindings and changing the perception of how a snowboard boot should fit. Flow is sold in retail stores and online.
Services: Custom Design, Development, Branding and Marketing
Flow came to us for a branding update. Their current store was out of date, had old imagery, icons and overall a very old school approach to showcase their products. We partnered with Flow as their design, development, branding and marketing agency. We re-designed and developed a custom BigCommerce theme that consisted of a custom home, category, product and landing page as well as a custom store locator, so customers can find local stores where Flow products are sold.
Imagery is Everyting
While designing the wireframes and UI of the new site, we coordinated a photoshoot with the client to capture lifestyle photos of their products being used so we can showcase them throughout the store. Specific imagery dedicated to their brand was strategically picked and used site wide in elements where visuals were needed. Without a consistent look and feel with product and lifestyle photography the Flow brand would not be where it is today.
Flow is back to being featured as a top brand in their industry. They now have a refreshed branded eCommerce experience their customers actually feel when shopping their site. The Flow brand engages with us when ever new products are released and new branding is needed.