Liberty Health Supply
Liberty Health Supply is an online distributor and retailer of dependable solutions to protect, assist, and enhance the lives of individuals seeking to lead an active, independent lifestyle. Liberty Health Supply offers over 3,000 product solutions that span across many health and wellness categories such as audio, visual, mobility assistance, and sports fitness.
Liberty Health Supply needed a digital brand refresh and an update to their CMS system. The average customer demographic they service are ages ranging from 50-75. The users were having a hard time navigating the site as well as having too many steps to checkout. Conversions were declining because of a hard-to-use site in both mobile and tablet devices.
We partnered with Liberty Health Supply as their design, development and marketing team. We migrated them to BigCommerce an easy-to-use CMS, as well as completely re-designed their store keeping in mind their demographics. We re-structured their navigation and made it an easy-to-use menu in all devices. After deployment, we continued to manage product and content SEO, while optimizing conversions.