Milk Nursingwear

Even if your store has developed a good reputation, it’s still possible that sales can start to decline month by month. This was the case for Milk Nursingwear, a pioneer in the nursing industry and trusted brand. When they came to us, we knew they needed a new marketing technique and a brand update. We started by running a heat mapping system on their site for 60 days prior to starting the design. Once that data was collected, we were able to design the UX and structure categories based on popularity and how their customers shop. In order to help Milk Nursingwear boost conversions, we also designed and developed a custom BigCommerce theme with features like: image and option swaps on the category page, custom size chart pop-ups on the product pages, and a custom blog listing page. It only took a few weeks for sales to increase and bounce rates to decrease, all because their store is now faster and easier to use.

Services + Solutions

UX Design
Custom Option Swap
Custom Image Swap
Klaviyo Integration Integration
Custom Product Pages
Reward Camp Integration
On-Page SEO
Custom Size Charts

Increase in Rewards Customers


Increase in Organic Traffic


Increase in Mobile Checkouts

01 Before + After

02 Home Page

03 Category Page

04 Product Page

05 Blog Listing Page

06 Mobile Pages