Nui Organics was born in New Zealand in 2004 and is now at home all over the world. As a brand, they look to make clothing parents love and children love to wear. To them that means exceptional quality, comfortable, innovative, imaginative and fashion forward. They design for extended wear and from quality materials that respect both people and planet.
The Nui Organics brand was struggling with high bounce rates. Their homepage was a standard homepage that didn’t promote their brand difference and quality. They wanted to showcase their materials and fashion through specific eCommerce CTAs that would promote sales.
We partnered with Nui Organics as their design and development agency. We designed and developed a store theme with a unique experience to drive sales. We took advantage of their luxurious photography to highlight the quality of their products through a tiled modernized layout. We also integrated a customized instagram feed to influence social interaction.