White Moss

White Moss is a furniture and textile brand. They work with artisans to hand craft genuine products, infused with soul, using beautiful natural materials working in harmony with any home and complementing any color and style. White Moss caters to interior designers and contractors looking to add style to their living spaces. White Moss sells in retail stores and online.

Services: Custom Design and Development, Branding, Content Creation

From Retail to eCommerce

White Moss came to us to help them brand and build an online store to showcase and sell their unique hand crafted products. They wanted to make sure that the buying experience was as close to or better then purchasing in their physical store. Being new to eCommerce, we partnered with White Moss as their design and development agency and helped them strategize a online buying experience from landing page to checkout that set them apart from their competition.

Organic and Simple

We chose Shopify for White Moss. We wanted them to have the best experience in the admin as well as be able to manage their store without having an in-house developer. We created a shopping experience that feels hand crafted and organic. To accomplish this we have chose a color and font palette to portray elegancy, developed a clean minimalist theme and coordinated a photoshoot with the client so we could show consistent branding site-wide.

The Results

White Moss now has a very successful online store with a very high conversion and low bounce rate. With minimal online marketing they are able to do 2x more in sales online than they did in their physical store. Their local designers and contractors even pre-order new products due to the simplicity of online ordering rather then going into the store.


DigitlHaus is a full-service digital agency that specializes in eCommerce design, development and marketing.


Florida, California, New York