What is BigCommerce B2B Edition?
BigCommerce Enterprise is a SaaS (software as a service) eCommerce platform that currently rivals Shopify in terms of scope and capabilities. Thousands of B2B and B2C companies are using BigCommerce to run their online stores.
BigCommerce serves a variety of customers in both the B2C and B2B markets. However, BigCommerce is expanding and improving their services specifically in the B2B market through an exclusive partnership with Bundle B2B.
BigCommerce B2B Edition is a packaged offering that includes BigCommerce Enterprise and BundleB2B. Instead of having to purchase this technology separately, you can now sign up for a single packaged contract.
When you take advantage of this package, you’ll receive dedicated support, onboarding, and six different B2B-optimized start up themes.
The History: Before BigCommerce B2B Edition
The backend complexity of business-to-business commerce (B2B) is much higher than that of standard B2C transactions.
Prior to the release of BigCommerce B2B Edition, business-to-business customers were forced to make the most with the tools that were available to them. This often meant that they had to rely on costly custom functionalities and risky user experiences.
While Bundle B2B has great capabilities on its own, the recent integration into BigCommerce has created a redefined way to B2B proof your online store.
Bundle B2B Edition provides backend support and capabilities that business-to-business stores require. It also offers great starter themes that are optimized for B2B transactions in order to give customers an optimal buying experience.
When paired with the support and reliability of BigCommerce Enterprise, Bundle B2B creates a seamless B2B powerhouse.
What Are the Features and Benefits of BigCommerce B2B Edition?
BigCommerce B2B Edition was developed for business-to-business mindsets and experiences. As a result, the developers included several key features that offer tremendous value to B2B customers. The benefits of BigCommerce B2B Edition include:
While the demands of B2B customers are unique from those of traditional consumers, many of these accounts still want to engage in self-service. Thanks to the enhancements included in BigCommerce B2B Edition, they are now able to do just that.
By leveraging the tools in B2B Edition, store owners can create an intuitive self-service user interface. The platform includes useful functionalities like “Buy Again,” as well as advanced payment options.
B2B Edition allows your B2B account holders to share shopping lists with other authorized purchasers. The goal of these enhancements is to streamline the entire shopping experience in order to encourage larger purchases.
Improved Online Operations
Due to the innate complexity of operating a B2B store, your site’s performance may have been hindered by the limitations of BigCommerce in the past.
The B2B Edition has resolved many of the shortcomings of the platform, which has resulted in dramatically improving online operations. The platform is now extremely mobile-friendly and responsive. This gives your B2B customers the freedom to access your store from any internet-connected device, quickly.
In addition, you can create custom buyer tiers. This ensures that your customers can see products that are relevant to their wants and needs. The buyer tiers can quickly be altered and customized at any time as the needs of your customers evolve.
More Tools for Staff
Your sales staff is essential to the success of your B2B online store. Thanks to BigCommerce B2B Edition, you can make sure that your sales team has the tools they need to succeed.
You can give staff members the ability to create quotes for customer accounts and apply custom discounts. This helps them to close more deals and enhance client satisfaction.
Merge Multiple Stores
Perhaps the most appealing capability of BigCommerce B2B Edition is that it gives you the ability to merge stores. This is essential if you operate in both the B2B and B2C industries.
Instead of using a separate platform for each storefront, you can manage your client accounts all from B2B Edition. This will free up your time to focus on other aspects of your business.
What Themes Are Supported in BigCommerce B2B Edition?
The BigCommerce B2B Edition includes six B2B-optimized Stencil themes. These themes are pre-installed with the Bundle B2B app so that you can immediately begin building your business-to-business online store. This is the perfect avenue for start-ups looking to get online quickly.
The supported themes are:
- Cornerstone – BigCommerce
- Camden – Flair Consultancy
- Supermarket – Papathemes
- 22 Savile Row – Flair Consultancy
- Vault – Lonestar Templates
- Roots – Weizen Young
Who Should Take Advantage of BigCommerce B2B Edition?
BigCommerce B2B Edition was specifically designed with business-to-business strategies and goals in mind. This product is an excellent choice for new BigCommerce customers that do not already have a subscription or store through the platform or for current BigCommerce customers that are using BigCommerce as-is out of the box.
The B2B Edition offers tons of functionalities that enhance the buying experience for business-to-business customers.
When Do You Need an Agency to Help You Integrate BigCommerce B2B Edition?
If you are an existing BigCommerce customer, then you will need to install the Bundle B2B app separately. You will then have to modify your existing theme to accommodate the functionalities of Bundle B2B.
If you are new to BigCommerce or on BigCommerce but looking to redesign and develop your theme, we suggest partnering with an agency to help facilitate the integration during the redesign and development of the new theme.
Integrating BigCommerce B2B Edition can be complex and have a technical undertaking. For that reason, it is a great idea to partner with an experienced BigCommerce Agency Partner like DigitlHaus. Our experts can provide you with an award-winning B2B BigCommerce store that will drive sales and greatly increase your revenue.If you are interested in using BigCommerce B2B Edition, or have questions, contact us for a demo or consultation today!