EzyDog is the original manufacturer of the shock absorbing dog leash. Over the years they have expanded their brand to sell rugged dog harnesses, leashes and accessories for the outdoor enthusiast. EzyDog sells online and also to independent retailers across the United States. EzyDog came to DigitlHaus for a store re-design to help increase conversions and refresh their position in the market.
As new pet brands come to market, it was time EzyDog revamped their positioning online. There were several opportunities we had to enhance their shopping flow as well as re-design the overall experience to comply with modern trends and best practices.
EzyDog was still on the BigCommerce Blueprint framework, which caused slower site speeds and had fewer OOTB functionalities.
A major challenge to this project was to harness their SEO content. We needed to ensure the proper planning and relocation was done so their SEO ranking would be maintained.
Before we started the project we completed a full SEO crawl to determine the best way to organize and layout their SEO content throughout the site. After that, we custom designed and developed a BigCommerce theme with custom category and landing pages that hosted the SEO content.
We designed and developed unique custom product pages that educated the consumer on the product and it’s uses.
When we deployed, we migrated EzyDog to the Stencil framework and ensured all technical SEO data was properly in place and developed accordingly.
EzyDog now has a newly branded BigCommerce store fit to sell amongst their competitors. They are on the Stencil framework, which has increased their site speed and has given them more conversion tools to sell products.