JDBNOW, a franchisee of JDByrider, is a used car dealership based in Akron, Ohio. JDBNOW partnered with DigitlHaus Agency to redefine their brand and strategy through experience, functionality, simplicity, and storytelling.
Due to the limitations on their current platform, JDBNOW had to manually add and remove inventory to the website on a daily basis. This was a large admin job that was costing too much money.
Secondly, all lead generation forms on their website went to an admin email which then have to be forwarded to the right department, location, or sales team. In order for a customer to purchase, they would have to call or email to understand the process on how to buy a car. Customers would also call to check on inventory as JDBNOW’s site didn’t have a site search or category page.
Aside from the platform and functionality, JDBNOW also needed a brand update. The website, brand voice, and branding was outdated and non competitive.
Utilizing the BigCommerce platform, we accomplished a complete brand and business transformation. This required not only an updated brand voice, strategy and design, but also a complete overhaul of the Client’s technology integrations. In order to get vehicle inventory into BigCommerce, we custom developed a Homenet PIM integration that synchronizes the Client’s inventory in real time and maps into the platform catalog. For financing, to get an immediate approval or a quote for a trade-in, we custom developed a Discovery CRM integration. The result is a dealership powerhouse, with minimal product management, efficient lead processing, and a future forward car shopping experience.
We transformed JDBNOW into a dealership powerhouse, with minimal product management, efficient lead processing, and a future forward car shopping experience.
Not only does JDBNOW have a high converting platform, but no longer are they required to manage their inventory or forms manually. All actions and data on the front end of the store and within the catalog is synched and updated every few minutes with real, live data.