Kurgo is the leading supplier for quality engineered and product tested dog leashes, harnesses and accessories. Kurgo sells online B2B and DTC as well as in boutique and large pet stores all around the USA. Kurgo partnered with DigitlHaus to redesign and develop their online store, move them to BigCommerce Stencil and to create a new branded shopping experience that was unique and competitive.
Kurgo was experiencing a decline in monthly online sales and site visitors. Their overall user experience and branding was outdated and needed a refresh.
From home page to checkout there were too many clicks forcing customers through unnecessary funnels and distracting them from adding products to cart.
Kurgo was also still on the BigCommerce Blueprint framework, in result, missing out on SEO functionality, higher site speeds and conversion tools.
We custom designed and developed a mobile first eCommerce experience on the BigCommerce Stencil framework. The mobile experience was important to Kurgo, so we mapped out and planned a strategy that was simple and easy to navigate, while still having the ability to show content to educate the consumer.
We custom designed and developed unique product page templates that showcased their products with videos, FAQs and illustrations. It was important to Kurgo that all their information was organized and easy to access as well as easy to manage from the admin.
Kurgo required the brand identity to be consistent site wide through all pages of the site, so we ensured to develop a consistent color scheme, font scheme and image style that was coherent and up to date.
Kurgo now has a beautiful branded, mobile first, online store that is easy to shop and built to sell. Kurgo has seen an increase in conversions and site speed within the first few weeks of deployment. Their mobile shopping conversions have nearly doubled. Kurgo is now able to utilize Stencil’s native features, while optimizing their SEO more efficiently. We continue to support Kurgo as their development agency for ongoing support and maintenance.