Laurastar is a Swiss ironing system and steam generator brand designed for elite fashion designers. Laurastar sells online direct to consumer and wholesale. Laurastar partnered with DigitlHaus to assist in the migration from Salesforce to BigCommerce, while creating a new branded customer experience.
Laurastar had an outdated website that lacked basic eCommerce capabilities such as adding a product to cart and checking out. The site was designed as a catalog website, and they wanted to sell their products online rather then navigating the customer to fill out a contact form.
The backend of their website was custom build causing difficultly in managing simple product and category data, while at the same time was expensive when a developer was involved.
Lastly, due to their current platform the monthly expense was eating their budget, they needed a platform with a lower cost of ownership.
We migrated Laurastar to the BigCommerce platform. While doing so, we redesigned and developed the customer experience focused to sell product as well as educate the consumer.
The product pages were strategically designed and developed to showcase their products visually with features and functionality each product offered. The product pages were also designed with unique data and visual content that the consumer can interact with allowing for a more engaging experience.
As educating the consumer on their brand and what they do was an important aspect to their project, we designed and developed several custom landing pages and webpages, that showcased videos, how-to information as well as FAQs.
Migrating Laurastar from Salesforce to BigCommerce gave the brand increased speed, agility and an overall eCommerce driven experience that has set them up for accelerated growth. With less time, effort and expense needed to customize and maintain their website, they now can focus on what they do best, product innovation. DigitlHaus now works with Laurastar as their agency partner keeping their website up to date, while optimizing areas of the site for conversions.