If eCommerce businesses are going to thrive in today’s digital landscape, they need to create content that is customer-centric.
The good news is that creating this type of content doesn’t have to be difficult or expensive. Here are some ideas for creating customer-centric content for your eCommerce store, so your brand can come to life for your shoppers:
Create Blog Posts About Your Products or Service Offerings
Remember this secret of eCommerce success: you don’t just sell products and services — you sell an experience.
One of the best ways to make shopping at your store an experience is to create content that helps your potential customers understand how they can use your product or service to achieve their own goals.
For example, if you’re selling a meal delivery service, write blog posts about the benefits of eating home-cooked meals and how to do it on a budget.
This content will help you attract more people who want to eat at home and need help doing so affordably, creating a better fit for your business and increasing the chances that your readers will buy from you.
If you’re selling hand-crafted artisanal soap, write blogs about how to choose the right bar soap for different skin types and how to use soap properly so that readers can get the most out of their purchase.
Reading a blog post about how your product or service provides value can help your shoppers feel confident about purchasing from you. A key part of creating a customer-centric business is helping readers understand why your product or service is necessary and how it compares to similar offerings from other producers.
Blog posts are a great tool for conveying this type of buyer education information.
Allow Customers to Try Before They Buy
Letting your customers try something before they commit to their purchase can be as simple as an option to use a virtual “try on” feature on your website or app. You can also offer a free trial period with no commitment required or even provide customers the option of returning an item if they don’t like it after trying it out.
By letting customers try products before buying, you make sure they are getting exactly what they want and avoid most returns or exchanges.
Use Video Testimonials from Real Customers
Video testimonials are one of the most powerful tools for converting visitors into buyers because they allow potential customers to hear from real people about how great your product is — firsthand.
Using videos also helps break through the noise online and makes it easier for people to find your content on social media feeds and search engines like Google and Bing.
Allow your customers to post pictures or videos of their purchases when they post written reviews. Customer-sourced photos and videos of products with real reviews help build trust with future shoppers and can improve your conversion rates.
Be Transparent About Your Delivery Options
You need to make sure that your customers know about all of the delivery options you offer. This information includes the costs and times for each option, as well as any limitations that may apply.
A good rule of thumb is to provide information on all three main delivery methods (standard, express, and next day). You should also include information on how long it takes to ship items that are in stock or made-to-order so that customers have an idea of when they can expect their orders to arrive.
Use Live Chat
If you’re selling a lot of products and services, it can be difficult to keep up with customer service. When a customer has a question, they might have to wait hours or days for an answer.
Live chat is a great way to keep your customers happy and reduce support costs. Modern live chat software allows you to field questions immediately so that customers don’t have to wait. You can also use live chat software to upsell and cross-sell products on your site.
Create a Customer-Centric eCommerce Experience with DigitlHaus
We live in a digital world, and the retail industry has been adapting to this new way of life. Shopping habits are shifting from in-person to online, and customers expect a personalized experience that feels like they’re shopping at a brick-and-mortar store.
To keep up with this trend, you need to create a customer-centric eCommerce experience that encourages repeat purchases. DigitlHaus can help you do just that with a team of expert designers and developers ready to turn your eCommerce store into a memorable shopping experience.
Please contact our team to learn more about our development, design, and SEO services — we are excited to learn more about your business and show you how we can help elevate your eCommerce store.