Blog | DigitlHaus Agency

October 17, 2018

BigCommerce New Partner of the Year Award

We are beyond excited to share that we have been awarded BigCommerce’s New Partner of the Year Award for 2018. We have set the standards for what a new BigCommerce agency should bring to the table in areas of sales, skill, design and strategy. We have been recognized not only for our outstanding work and service, but as a true partner who works hand in hand with the platform in enhancing all aspects of the business.

We are very excited to close 2018 strong with a bucket full of beautiful store deployments, and strategies for on-boarding new BigCommerce users for 2019.

On behalf of DigitlHaus Agency we are proud and honored to receive this award. We look forward to growing a strong partnership with the BigCommerce team.

To those whom have missed us this week at the BigCommerce Partner Summit, we apologize for our absence as we are in relief efforts working side by side with our city neighbors Panama City and Mexico Beach from the Hurricane Michael Disaster. In efforts to help as much as we can, 10% of all sales from now till the end of the year will go to our Hurricane Michael Disaster Relief Fund.

October 2, 2018

Branding Your Emails With BigCommerce

Think about your favorite online stores for a moment.

When you make a purchase, what does their order confirmation email look like? Clean, professional, trustworthy? The best online stores provide a consistent, pleasant, rememberable experience, not only for the moment you land on their homepage but through through all elements of the site. They pay attention to small details so their customers get a full branded professional experience throughout the product buying process.

Invoice and order status update may not seem like an obvious place to drive sales, but these notification emails can add a personal touch to your overall shopping experience. If your website features impeccably branding and sells great products, why should you let an automated notification email ruin your brand?

On BigCommerce, you can step up your online brand with customizable email templates. The platform’s native email template gets the job done, but it’s not the best solution. You take the boring emails one step further to include visual elements that are consistent with your branding. They can make a lasting impression on your customers or even encourage them to follow you on social media and come back for more purchases.

What Can DigitlHaus Do To Improve Your Email Templates?

Our design team at DigitlHaus will first discuss your goals and review the branding elements of your website. We’ll then customize a design that’s coherent to your brand. A well-designed email template can include some of the following elements:

Business logo
Custom font
Custom header and footer
A branded color palette
Social media links
Dynamic content
Call to actions
Remove “Powered by BigCommerce” wording

We can essentially update any content in your email template to follow a brand/style guide. Ultimately, our goal is to add a personal touch to your customer emails. Since online shopping is a faceless transaction, it’s harder to connect with your customers. Email is the one place you can step beyond the transaction, reinforce your brand identity, and show that you value your customers.

Are you still using outdated email templates? It’s time to make a change.

September 25, 2018

Customized Checkout on BigCommerce

Fully customize your online store’s checkout page with BigCommerce!

The platform’s Optimized One-Page Checkout provided a fuss-free checkout process. BigCommerce focused on creating a minimal, responsive checkout and order confirmation page that would allow customers to complete their purchase without distraction. For the most part, BigCommerce’s native checkout process was already intuitive and conversion-oriented. With the release of the new BigCommerce Checkout SDK, however, we now have far more control over the checkout page customization. We can design a fully custom checkout experience for our clients.

What Can We Do with Custom Checkout?

Streamline Checkout Procedure: Over 25% of online customers abandon their shopping cart at checkout due to a “too long / complicated checkout process”. By minimizing clicks and required fields, we can eliminate the frustration of a lengthy checkout.
Customer Profiles: We can build customer profiles for your returning customers. When they come back to your online store, they can see their order history. Better yet, we can enable one-click checkout for these returning customers.
Custom Branding: Checkout is the last page where you can leave a lasting impression on the customers. We can design a checkout page with your branding guidelines and include cross-sell opportunities if desired.
B2B Payment Options: If your business has both retail and wholesale fronts, we can customize a checkout page dedicated to your wholesale clients. Features like custom quote generation and invoicing will be available with the new Checkout SDK.
Mobile Optimization: Mobile eCommerce is a vital part of any online business now. Apple Pay? Simplified mobile checkout? We got it.

Is Custom Checkout Worth Your Investment?

1 out of 4 shoppers have abandoned a shopping cart due to a poor checkout experience. That’s something we can fix easily by reducing the number of form fields and speeding up the checkout process. BigCommerce retailers that have already adopted a custom checkout solution have seen at least a 10% revenue lift.

As an eCommerce owner, you can take control over your checkout conversion. Request a demo with us today, and see how a custom checkout page can benefit your business.

August 3, 2018

Become a Better Retailer with Brightpearl

Brightpearl’s versatile functions stretch well beyond a simple plugin.

We’ve explored the many facets of Brightpearl in a prior blog post. But how would you benefit from the platform as an eCommerce owner?

It boils down to efficiency.

Powerful inventory tracking across sales channels.
Never miss any sale opportunity due to backorders.
Automated bookkeeping.
Faster order processing and shipping
Speed up returns processing.
Email marketing made simple.
Keep your customers in the loop.

Brightpearl offers a long list of features that aim to improve efficiency.

If you have a small team, you have to be smart about allocating your labor power. Can you imagine doing accounting, order processing, shipping, marketing, returns all on your own? You’d need more than 24 hours a day, especially if you want to scale your business.

As a virtual management hub, Brightpearl streamlines your day-to-day back office operations. It’s like hiring a support team for your business.

A successful story from Racquet Sports Group.

Racquet Sports Group, a UK-based retail and wholesale business founded in 2008, has successfully positioned itself as a leader in the racquet sports equipment market worldwide.

The UK company currently uses BigCommerce as its main eCommerce channel, along with eBay and Amazon. As the business scaled internationally and across platforms, the founder Jack Otton needed an all-in-one system to oversee inventory and sales across multiple channels.

“The multichannel integrations are really robust and not only that, the reporting is also very useful,” Otton said. “We can see who is buying from which channel and all of our data is stored in one place and can be broken down to help us make informed business decisions.”

As a result of streamlining his complex business processes using Brightpearl, Otton was able to save £20,000 (approx. $26,250) each year. That’s a saving from not having to hire an extra staff.

What’s more important was the time saved from redundant work like data entry.

The more time you can dedicate to creative thinking and strategic planning, the better you can steer your business toward to the right direction. You can focus on marketing goals and strengthening your relationships with existing customers. With more resources at hand, you can increase your business volume effortlessly.

Get into a better workflow with Brightpearl.

If you find yourself juggling too much as an eCommerce owner, give Brightpearl a try. Request a demo from us and see the results for yourself.

July 26, 2018

Invest in Your eCommerce Business

Keeping costs and expenses low is vital to running a successful business. We get it.

As an agency, we try to be sensible about business spending. A hardware upgrade can wait if our equipment is still fully functional. A new coffee machine might be unnecessary if we already have one.

Talent, however, is the one thing we heavily invest in because that’s our most important business capital as a eCommerce agency. We only hire reputable web design and development professionals for our team, so we can translate the skills into honorable work for our clients.

What Does This Mean for Your eCommerce Business?

A lot of eCommerce business owners came to Digitlhaus for solutions after they’ve had a bad experience with an agency elsewhere. Most of these clients thought they’d scored a great bargain with the agency that was offering a full package at a discount rate. That’s the first step to disaster.

In the end, they were left with fixing the problems themselves or having to live with an unsatisfying product.

Like most products and services, web development works the same way: you get what you pay for.

For eCommerce websites, a lot of intricate details come into play because of the high functionality. It’s often not as simple as setting up a WordPress blog. You’d have to include product pages, a smooth and secure check-out process, reviews, and other variables. In short, your website presentation is almost the entirety of your business.

Instead of paying rent for a prime location and splurging on extravagant décor, you’d be investing that capital into creating an online storefront that encompasses aesthetics and functional features. Since your eCommerce store doesn’t benefit from foot traffic like a brick-and-mortar location, you’d also be spending on digital marketing and advertising.

Cutting corners on the most vital part of your business is one of the worst decisions you can make as a business owner.

If you have a great business idea, a phenomenal product, care enough about the value to invest in packaging and presenting it. If you envision your business to expand in the long run, develop the infrastructure and foundational ideas to support it from the get-go.

Working with a eCommerce agency is the same as hiring a trustworthy team to build your online business. Would you risk putting your business in an amateur’s hand just because you could save a few hundred dollars?

How Can You Choose the Right Digital Agency?

Do Your Research

Every agency has its niche. If you’re an eCommerce business, find one that specializes in eCommerce design. Look into their portfolios and see what kind of work they’ve produced in the past. Do they have enough experiences? Does their style align with your vision?

Be Specific with Your Budget and Goals

When you reach out to an agency for a quote, make sure to communicate clearly and honestly. Identify your website needs, specify your budget limit, discuss your priorities and timeline. Don’t leave any gray area for imagination.

Go with Value, Not Price

It’s easy to jump at the lowest bidding proposal. But remember the motto: you get what you pay for. Always evaluate the proposal to see if you’re receiving the services you need at a reasonable price point.

If you’re looking for a digital agency to help with your eCommerce business, consider requesting a quote from DigitlHaus Agency. We have a proven track record of developing eCommerce websites that convert – check out our portfolio here.

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