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Backcountry Gear

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  • From custom theme development to platform migrations, DigitlHaus is our favorite agency partner. They go above and beyond to ensure their customers have a successful BigCommerce launch every time.

    Jason Flagg BigCommerce
  • The Brand

    Backcountry Gear is a D2C brand that sells camping, hiking and climbing gear for the experienced outdoor enthusiasts.

  • What We Did

    Backcountry Gear was on the Magento platform. They were struggling to keep up with Magento's version changes. Their shopping experience was very outdated and lacked functionality compared to their competitors in the industry.

    We partnered with Backcountry Gear and migrated them to the BigCommerce Enterprise platform. While doing so, we designed and developed a fully custom shopping experience. We custom developed several key functionalities that made their shopping experience more delightful and easier to navigate, along with ensuring their shopping flow on each page was strategically planned for conversions and retention.

    Services Performed: Data Migration, Custom Development, UX/UI/CX Design, Content Strategy, Search Engine Optimization, Conversion Rate Optimization

    Tech Stack Used: BigCommerce, Yotpo, Klaviyo, Trustpilot, Elfsight, Searchanise

  • The Results

    Backcountry Gear is now thriving with a shopping experience that competes in their market. With BigCommerce's out-of-the-box functionality they are able to manage their store easily and make quick updates for new product sales and promotions. Within 1 month after launch they have increased their conversions by 50%.

    Results: 50% Increase in Conversions

  • Awards & Recognition

    In 2022 Backcountry Gear has won a CSSDA UX Design Award, Innovation Design Award, UI Design Award and Special Kudos Award.

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