Invest in Your eCommerce Business

Jul 26, 2018

Keeping costs and expenses low is vital to running a successful business. We get it.

As an agency, we try to be sensible about business spending. A hardware upgrade can wait if our equipment is still fully functional. A new coffee machine might be unnecessary if we already have one.

Talent, however, is the one thing we heavily invest in because that’s our most important business capital as a eCommerce agency. We only hire reputable web design and development professionals for our team, so we can translate the skills into honorable work for our clients.

What Does This Mean for Your eCommerce Business?

A lot of eCommerce business owners came to DigitlHaus for solutions after they’ve had a bad experience with an agency elsewhere. Most of these clients thought they’d scored a great bargain with the agency that was offering a full package at a discount rate. That’s the first step to disaster.  

In the end, they were left with fixing the problems themselves or having to live with an unsatisfying product.  

Like most products and services, web development works the same way: you get what you pay for.

For eCommerce websites, a lot of intricate details come into play because of the high functionality. It’s often not as simple as setting up a WordPress blog. You’d have to include product pages, a smooth and secure check-out process, reviews, and other variables. In short, your website presentation is almost the entirety of your business.

Instead of paying rent for a prime location and splurging on extravagant décor, you’d be investing that capital into creating an online storefront that encompasses aesthetics and functional features. Since your eCommerce store doesn’t benefit from foot traffic like a brick-and-mortar location, you’d also be spending on digital marketing and advertising.

Cutting corners on the most vital part of your business is one of the worst decisions you can make as a business owner.

If you have a great business idea, a phenomenal product, care enough about the value to invest in packaging and presenting it. If you envision your business to expand in the long run, develop the infrastructure and foundational ideas to support it from the get-go.  

Working with a eCommerce agency is the same as hiring a trustworthy team to build your online business. Would you risk putting your business in an amateur’s hand just because you could save a few hundred dollars?

How Can You Choose the Right Digital Agency?

Do Your Research

Every agency has its niche. If you’re an eCommerce business, find one that specializes in eCommerce design. Look into their portfolios and see what kind of work they’ve produced in the past. Do they have enough experiences? Does their style align with your vision?

Be Specific with Your Budget and Goals

When you reach out to an agency for a quote, make sure to communicate clearly and honestly. Identify your website needs, specify your budget limit, discuss your priorities and timeline. Don’t leave any gray area for imagination.

Go with Value, Not Price

It’s easy to jump at the lowest bidding proposal. But remember the motto: you get what you pay for. Always evaluate the proposal to see if you’re receiving the services you need at a reasonable price point.

If you’re looking for a digital agency to help with your eCommerce business, consider requesting a quote from DigitlHaus Agency. We have a proven track record of developing eCommerce websites that convert – check out our portfolio here.

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