Revelry is the #1 online retailer for bridesmaid dresses. They provide women with beautiful dresses and separates so that they can celebrate in style. Their competitive services have helped to make Revelry a premier online dress retailer.
Revelry provides its customers with the option to try on at home, hassle-free. With this option, shoppers can know that a dress fits before they commit to a purchase.
In 2009, Revelry’s CEO began to sell dress samples using a door-to-door model. From this experience, she saw the opportunity to make bridesmaid dress sales customer-focused.
Shortly after, she founded Revelry to bring first-class bridesmaid attire directly to customers. Revelry offers its customers the benefits of a brick-and-mortar experience without the inconvenience or inflated prices.
Revelry needed a modern, user-friendly, digital presence to match its beautiful product line. Fortunately, Revelry was introduced to DigitlHaus.
When the Revelry team reached out to DigitlHaus, they were having issues with their website and online sales. Some of these issues were also affecting their internal operations.
At the time, Revelry was driving its eCommerce presence through BigCommerce Blueprint and needed to upgrade to the Stencil framework. The company was using a theme that had been purchased through the BigCommerce marketplace. This theme limited the customizations and features that could be added to the site.
As a result of these limitations, the company had little control over its users’ mobile experience. Most of Revelry’s conversions are drawn from mobile users, so this issue required a swift resolution.
To enhance user experience, Revelry wanted to implement a simple digital catalog with a greater number of product options. They hoped to integrate user-generated content (UGC) paths throughout the site so that customers could draw inspiration from other weddings.
As Revelry’s customers often shopped by ratings, their old website featured a large customer review section that was difficult to view and operate.
In addition to their mobile issues, Revelry’s site speed was abysmal. This dragged their conversion rates down even further.
Finally, with customer service in mind, Revelry wanted to give its customers the option for a “pay as you go” service. However, with tons of solutions out there, the team was unsure about how to accomplish this for their business.
Once the team at DigitlHaus understood Revelry’s goals, we knew the exact strategy and process we should start with.
Our team designed and implemented a new branding style, along with a style guide for their digital presence and packaging. We chose classy fonts to highlight the luxurious nature of Revelry’s products and used complementary colors from a custom palette that consisted of soft blondes, peaches, and greys. This approach softened the aesthetic while maintaining a modern look.
Utilizing the new branding, we custom-designed new desktop and mobile shopping experiences for Revelry’s customers. We used the company’s beautiful lifestyle photography to showcase their alluring products. This offers a visual experience to help customers get inspired for their big day with the help of Yotpo.
Our development team helped Revelry to migrate from their inflexible Blueprint framework to Stencil. We also custom-developed a BigCommerce theme with many new features. Images are now optimized and stored on a private third-party CDN, which helped to improve site speed. We also consolidated their tech stack to limit background load.
On the front end, DigitlHaus developed product cards to display color variations without forcing the customer to leave the category page. In the updated design, customers can watch “try-on” videos of models wearing the dress.
We integrated Yotpo’s social and UGC tools so that Revelry customers can share photos of their own weddings. We redesigned the Yotpo review interface to fit Revelry’s target audience. Now, users can see gorgeous Revelry pieces worn in real ceremonies while reading organized ratings and reviews.
Lastly, we reconfigured the company’s home try-on option to simplify management on the back end, reducing the number of steps required for the customer on the front end, as well.
With updated branding and redesign, Revelry is simply thriving.
After the launch of their updated online presence, the company has grown substantially. In fact, Revelry has become one of the top online bridesmaid retailers in the U.S.
Based on their partnership with DigitlHaus, the company has improved its site speed, increased conversions, and reduced bounce rates.
DigitlHaus maintains a successful and ongoing partnership with Revelry and is actively in the process of optimizing its store.