Made4Fighters is UK’s premiere supplier of mixed martial arts, boxing and fitness equipment. They sell online only, direct to consumer. Made4Fighters came to DigitlHaus for a branding update, a strategic conversion strategy and to migrate their store to the BigCommerce Stencil framework.
Made4Fighters was experiencing low conversions both on desktop and mobile.
Their user experience was outdated both visually and functionally, which made it very difficult for customers to find and purchase products.
The Made4Fighters’ branding and design was nothing more of a template, which caused their competitors in the industry to start taking their place.
We redesigned and developed Made4Fighters on the BigCommerce Stencil framework. We took a mobile first approach to ensure millennial buyers could easily find products and quickly checkout.
It was important for Made4Fighters to have a unique product rating system. We custom designed and developed a gear tear function with unique categories that rate the products based on the type of use. We developed this within the BigCommerce framework, so the Client could easily manage this in their admin.
Made4Fighters also wanted a unique filtering system on their category pages that was different than what is provided OOTB. While utilizing the native BigCommerce Enterprise filtering, we custom designed a horizontal style filtering system that allowed more products to display on their category pages.
Lastly, we custom designed and developed a help and support page where customers could easily go to find answers to frequently asked questions.
Once deployed, Made4Fighters saw an immediate improvement in bounce rates, speed and conversions both on desktop and mobile.
The Made4Fighters brand now has a new stake in their industry. With a modern brand feel and a strategically developed store they are now equipped to sell amongst their UK competition.