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Shopify vs. Shopify Plus: When to Make the Switch

Aug 1, 2022

Shopify Plus is a subscription-based platform that offers eCommerce merchants extra features at an additional cost.

New Shopify store owners may consider the basic option as a means to take their first steps toward starting an eCommerce store, but Shopify Plus offers an array of important benefits for companies looking to grow beyond the scope of the starting service. If you’re looking to generate more revenue and scale your business, then Shopify Plus is well worth considering.

In this article, we’ll discuss when to make the switch from Shopify to Shopify Plus and what the services offer.

What Is Shopify?

Shopify is a full-featured eCommerce platform that lets you create a professional online store with ease. Users have the option to choose from dozens of stylish templates to get started, and then they can customize it however they feel best represents their brand. You can also add apps from the app store, which allow you to add features like social media integrations, payment gateways, and more.

Shopify vs. Shopify Plus

Both Shopify and Shopify Plus provide everything that a small business needs to get its store up and running, but Shopify Plus offers a host of extra benefits that make it much easier to scale your business. 


Shopify is great for small businesses because of its low cost (the basic plan starts at $29/month) and ease of use. It’s also integrated with many third-party apps, including Google Analytics, Mailchimp, and Salesforce, so you can easily track sales data in one place. If you’re just getting started with eCommerce or have limited technical knowledge, a basic Shopify account should be more than enough for you to get your business off the ground.

Shopify Plus

Shopify Plus is a much more robust platform, which means it’s ideal for larger businesses with more complex needs. After your online business has grown past the first few phases of development, upgrading to Shopify Plus will offer a range of benefits designed to help you scale more effectively.

Shopify Plus offers a range of benefits over regular Shopify, including:

  • Unlimited bandwidth and storage space
  • 24/7 support via email or phone
  • Selling across different platforms
  • Lower transaction fees
  • Product bundle offers
  • Special discounts and pricing

Shopify Plus includes additional benefits that are not limited to those included on this list. 

When Should I Upgrade to Shopify Plus?

Shopify Plus is a great option for those who want the best of the best, who don’t mind paying a little extra, and who are looking to scale their businesses.

New businesses overlook these extra options, but as your company scales, the benefits of Shopify Plus can make the service worth the value. To determine whether Shopify Plus is right for you, consider the following factors — but understand that over time and with growth, you will need to upgrade to Shopify Plus to continue using the service for your eCommerce store.

Are You Selling 100 Products or More?

When your store begins selling more than 100 products simultaneously, you’ll need to upgrade to Shopify Plus. Until you reach this threshold, the basic Shopify subscription could suit your store’s needs, but it will not support more than 100 products for a single store.

Do You Want More Control Over Your Site’s Appearance?

The design of your site is limited to the templates available through Shopify if you use your basic plan. But with Shopify Plus, you can customize your theme to suit your brand’s style and personality. You also have access to thousands of themes from third-party developers.

Shopify gives you plenty of options when it comes to customizing your store design. But if you want more control over what’s visible on your storefront, then upgrading to Shopify Plus might make sense for your business.

Do You Need Better Customer Support Options?

Shopify Plus users have access to 24/7 live chat and phone support, as well as priority support tickets that get you help faster.

On top of 24/7 support from in-house experts, Shopify Plus allows merchants to set up chatbots and live chat operators as well as phone lines for premium packages — all based on customer needs.

Are You Selling More than $1 Million Per Year on Shopify?

If you’re selling more than $1 million in revenue per year on Shopify, then it is worth upgrading to Shopify Plus. This will give your business access to more advanced features like inventory management and fulfillment options, as well as access to special discounts that can add up to meaningful savings over time.

Enhance Your eCommerce Experience with DigitlHaus

The eCommerce world is constantly changing. In order to keep up, your business needs to be able to adapt to these changes. Luckily, there are tools that can help you do just that.

DigitlHaus provides Shopify training and support services to help businesses master their Shopify stores. Our team of experts can help you do everything from building an awesome website to running an effective marketing campaign.

Contact our team today to learn more about the services we offer and how we can help your company create an eCommerce experience that turns site visitors into brand loyalists.

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