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Amazon + BigCommerce

Oct 30, 2017

Thousands of eCommerce owners sell on Amazon in addition to their online stores because it’s an effective sales strategy. Online shoppers on Amazon already have the intention to purchase something so you have very little convincing to do.


Just check out some of the results other BigCommerce customers are seeing:

  • Brent Densford, Founder and CEO, BeachRC: BigCommerce’s Amazon integration is really good. –– and it’s really helped us out. We’re converting more ecommerce and online sales due to our Amazon presence now. I would have never gone out to put products on Amazon on my own. The fact that it was going to be easy to integrate directly through BigCommerce if why I did it –– and now, we see 1 out of every 10 orders coming to us through Amazon.
  • Alex Young, General Manager at Kap7: Amazon has also had a big impact on our ecommerce sales. A big part of our growth for the next couple of years is looking at how we can build that portion further. Selling on Amazon was a no-brainer for us. We were personally shopping on Amazon all the time, and none of our direct competitors are on there. Once your products are set up within Amazon’s Guidelines it is really a matter of how can we sell more or how can we get better at targeting customers.

So, what are the biggest benefits of this integration? Let’s dive in.


Main Features of the Amazon Integration

BigCommerce allows merchants to expand their marketplace presence with its seamless Amazon integration. Instead of going through Amazon Seller Central, you can now publish and edit your Amazon listings in BigCommerce’s Channel Manager.

BigCommerce also synchronizes your inventory and orders from Amazon to avoid fulfillment errors and overselling. With a single product catalog across different channels, you can clearly visualize your product management process.

“I’d say 99% of everything we do is through BigCommerce,” says Denford, Founder of BeachRC. “We’re not using Amazon Seller Central very much. I want to make everything easy and streamlined for my team, so we use the BigCommerce Control Panel and Channel Manager to do almost everything.”


Search Optimization for Amazon

Amazon stores need SEO, too. As 70% of the Amazon sales happen through search results, you should optimize your listings to drive higher sales.

Through BigCommerce’s Channel Manager, you can create custom product titles and descriptions to increase ranking on Amazon. With BigCommerce’s backend capabilities, you can make your Amazon listings more readable and keyword-oriented.


Start Selling on Amazon

It’s easy to launch your online business on Amazon via BigCommerce. The platform offers a comprehensive guide to selling on Amazon, including perspective on whether your business is a good fit for Amazon and tips on long-term Amazon success.

So far, BigCommerce supports the following product categories with more to come:

  • Toys & Games
  • Home & Garden
  • Health & Beauty
  • Arts, Crafts & Sewing
  • Tools & Home Improvement
  • Pet Supplies
  • Electronics
  • Grocery & Gourmet Food

Does your business qualify for selling on Amazon? Start taking advantage of the Amazon integration now and make your products available to millions of Amazon shoppers. You could be the next BeachRC, which is seeing an additional $15,944 revenue coming in through Amazon in only a couple of months. That makes for a 171% YoY growth rate!

From the blog

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